Sales Team
Steve Smith
905.483.0401
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Peter Trumper
647.993.6070
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Joe Puleo
647.339.9597
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Calvin White
647.502.4546
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Matt Keith
437.995.3273
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Carly Henderson
604.306.8342
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Luke Stout
780.860.7411
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Vanessa Lardy
Leadership Team
Lawrence Krimker
Chief Executive Officer
Lawrence Krimker
Lawrence Krimker has become one of North America’s most accomplished business leaders. As Chief Executive Officer of Simply Group, he has managed to revolutionize the residential and commercial energy sector, successfully disrupting and transforming an industry that had grown complacent. Through strategic acquisitions, innovative business tactics, and the creation of a specialty financing model that has made high-efficiency energy appliances more affordable for homeowners and businesses, Lawrence has amassed over $1.45 billion in assets for his companies and has helped hundreds of thousands of Canadians reduce their carbon footprint.
Simply Group was born from Lawrence’s vision to change the way Canadians think about home comfort. In seven short years, the company, which started as Simply Green Home Services, successfully expanded into the financing and lending sector, making Simply Group one of Canada’s largest non-bank suppliers of consumer credit. Lawrence continues to push the company forward with a strong focus on innovation and an unwavering commitment to building mutually beneficial relationships with its dealer network, OEMs, and consumers. With his strong leadership, vision, and passion, Simply Group has been celebrated as being Great Place to Work-Certified™ for six years in a row.
Lawrence’s ambition, drive, and strong work ethic hail from his humble beginnings. The son of a single mother—an immigrant to Canada who relied on multiple jobs and subsidized housing to make ends meet—Lawrence grew up seeing the value of these qualities firsthand. He started his first business at only 16 years old while still in high school. He then attended the Schulich School of Business on a full scholarship and in his spare time, he launched a window-cleaning business that went on to gross $2 million in sales with over 34,000 customers, 80 employees, and operations in three locations. After profitably selling the company and graduating at the top of his class, Lawrence went on to launch Simply Green Home Services in 2013.
Sean Milne
Chief Financial Officer
Sean Milne
Sean Milne, CPA, joined Simply Group in 2018. Since coming on board as CFO, he has been instrumental in driving the organization’s rapid growth through acquisitions by facilitating enhanced operational performance and fostering a strategy grounded in fiscal responsibility. He is responsible for helping to turn Simply Group into one of Canada’s largest non-bank suppliers of consumer credit with over $1.45 billion in total assets under management.
Sean came to Simply Group after a two-year run as Vice President of Finance at Flexiti Financial, where he helped facilitate their high-profile acquisition of TD Bank’s Canadian private label credit card portfolio valued at $250 million. Prior to this, he was with M Partners Inc., an independent full-service investment banking organization. Starting in Business Valuations and Financial Advisory Services, Sean was promoted in less than a year to Chief Financial Officer, responsible for key corporate finance engagements including equity, debt financing, and other mandates.
Starting as a Staff Accountant at Deloitte in 2011, he has been able to successfully and profitably grow a number of large companies and continues to point Simply Group in the direction of even greater expansion. A graduate of Queen’s University, Sean is CPA-Certified with several certifications from the Canadians Securities Institute.
Jerome Peeters
Chief Operating Officer
Jerome Peeters
Jerome Peeters is an accomplished business executive with over 22 years of Financial Industry experience leading business operations and transformation in various B2B and B2C organizations. With his entrepreneurial vision and disciplined data-driven approach, Jerome continuously propels growth and energizes organizations to drive results in changing environments. Prior to joining Simply Group in 2019, he was the Chief Operating Officer at Flexiti Financial, where he led the strategy and operational growth of the FinTech company.
Jerome also previously served as Vice President of Operations and Client Services at Laurentian Bank and Senior Vice President of Marketing and Customer Experience for Sears Canada. Prior to this, Jerome played a pivotal role in the growth of President’s Choice Financial as Senior Director of Marketing and Change Management for this award-winning brand.
Joseph Krimker
Co-founder, EVP, Strategic Partnerships and Business Development
Joseph Krimker
As co-founder and Executive Vice President of Strategic Partnerships and Business Development, Joseph Krimker has played a critical role in building Simply Group to the entity it is today. After graduating from the Schulich School of Business in 2013, with a wealth of entrepreneurial experiences throughout his youth, Joseph joined his brother, Lawrence, to start Simply Green Home Services™. Due in part to Joseph’s incredible success in sales, the company exceeded $30 million in annual revenue in just the first three years of business. Today, Joseph is responsible for identifying new avenues of strategic growth for Simply Group, as well as maximizing the company’s operating performance.
Joseph proudly maintains a “lead by example” leadership style, while subscribing to a “servant leadership” philosophy. A true salesperson at heart, he is well known for his competitive nature, infectious positive energy, and a warm and empathetic personality. Having grown up with a single, immigrant mother in a Toronto co-operative housing complex, Joseph believes in continually giving back to the communities we operate in and conducting business with a high degree of humility and integrity.
Dr. Andrew Bowgen
Chief Risk Officer
Dr Andrew Bowgen
Joining Simply Group’s executive team in 2018, Andrew Bowgen, PhD, brings an exceptionally analytical eye—he holds a PhD in Comparative Physiology from the University of Cambridge—along with years of leadership experience from some of Canada’s top financial institutions. As Simply Group’s Chief Risk Officer, Andrew has played a critical role in the company’s strategic growth by effectively identifying, evaluating, and managing risk factors and opportunities.
He is also responsible for laying the groundwork for Simply Group’s strong risk management framework and cultivating a sound risk culture across the organization. Before joining Simply Group, Andrew served as Director of Risk Strategy at Flexiti Financial, where he was responsible for mitigating exposure and building an environment of risk awareness across the organization. He also previously worked as a Senior Credit Risk Manager at Scotiabank and spent five years as a Senior Credit Risk Manager overseeing risk governance at JPMorgan Chase.
Bob Hughes
Chief Information Officer
Bob Hughes
Bob is responsible for managing Information Technology, which includes SNAP’s business applications and data, technology providers, computing environment, technology security and change management.
He has more than 25 years of diverse leadership experience within the financial services, consulting, and manufacturing industries. His expertise includes IT strategy and planning, systems development, purchased application integration, project management, data management / warehousing, M&A, governance, risk management, and operations.
Prior to joining SNAP, Bob held executive management positions with Sunlight Financial, a financial services company that provides consumer loans to finance residential solar systems; Kilowatt Financial, a financial services company that focused on energy efficiency and solar system loan products; and Metris Companies, a consumer credit card business.
Kevin Stout
Sr. Exec. VP Sales, Home Canada
Kevin Stout
Kevin is responsible for the ongoing development and execution of programs, strategies, partner revenue-generating business initiatives, and the models for managing all of SNAP’s more than 1,000 vendor partners.
Kevin brings 20+ years of senior management experience leading sales teams across North America.
Prior to being appointed as VP of Sales at SNAP, Kevin worked for Fortune 500 companies implementing and guiding sales teams throughout Canada and in the US.
Feeroza Suchak
Vice President, Human Resources
Feeroza Suchak
As Vice President, Human Resources, Feeroza is responsible for leading the human resources function for SNAP Financial Group. Feeroza has over fifteen years of comprehensive human resources experience in the Canadian and US markets, collaborating with senior leadership to provide strategic guidance in human resource issues and developing employee relationships to align HR with business objectives.
Feeroza’ s proven expertise lies in Legislation Compliance, Leadership Development, Change Management, Recruitment, Workplace investigations, Benefits Administration and Performance Management.
Prior to joining SNAP, Feeroza was the Director of Human Resources at Volt Canada Inc., where she managed Human Resources and Recruitment Strategies for a multinational company focusing on Technology Outsourcing. Prior to Volt, Feeroza was the Regional Human Resources Manager for Right Management Consultants, a company focusing on Career Transition and Organizational Consulting.
