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As a SNAP Home Finance partner, salespeople are automatically enrolled in our exciting new incentive and rewards program: The Great Canadian Dealer Showdown. Keep reading to learn about the program, how it works, and most importantly, what you can win—plus, we’re introducing 4x the ballots and $500 weekly for approved non-deferral applications!

How It Works

The Great Canadian Dealer Showdown allows salespeople to earn ballots for all of the deals they put through—every approved application that’s submitted is worth at least one ballot.* That’s not all! The more a dealer submits, the more chances they have to win. Not only can you win up to $15K, but from October 4, 2021 to the end of the year, you also get 4x the ballots and the chance to win a $500 gift card for all approved non-deferral applications.

  • Weekly Prizes: Every week, we’ll reward the salesperson who received the highest number of ballots that week with a $100 gift card. We’ll also do a random draw for two lucky winners, who will each get a $50 gift card. That’s not all. We’re also doing weekly draws for non-deferral ballots to give away an extra $500. That’s 3 chances to win every week!
  • Monthly Prizes: We’ll do the same thing at the end of each month—a prize valued at $750 for whoever has the highest number of ballots, as well as one lucky draw winner for a $250 prize value.
  • The Big Winner Grand Prize: In January 2022, we’ll do our final prize giveaway. One lucky draw winner will be selected on December 31, 2021 to win one of 10 prizes worth up to $3,000. Finally, the dealer who submitted the highest number of ballots overall will get to choose a prize valued at $15,000! Prizes include an all-inclusive trip, cash, a Sea-Doo, Vespa, and more.
  • 4x Ballots Plus $500 Weekly Draw for Non-Deferrals: We’ve introduced the chance to win even more. Now, all approved non-deferral applications will get 4 times more ballots, plus the chance to win $500 in a weekly draw.

Here’s What You Can Win

To help celebrate our dealers and put a little something back in your pocket, we’ve curated a variety of incredible prizes for our weekly, monthly, and year-end winners.

The Big Winner Grand Prize

The dealer with the most ballots at the end of the year will get to choose one of our big grand prizes, each valued at $15,000:

  • A 2021 Vespa Elettrica Silver
  • All-inclusive trip
  • 2022 Honda CRF450RX Dirt Bike
  • And more! Click here for the full list of prizes.

Our lucky year-end draw winner will get to choose from a list of prizes, each valued at $3,000:

  • Weekend getaway in Canada
  • Peloton® workout bike
  • Whole-home entertainment system
  • And more! Click here for the full list of prizes.

Monthly Prizes

The dealer with the most ballots at the end of the month will get to choose their prize from the options below (each valued at $750):

  • Apple Watch 6 Series
  • Spa day for two
  • Dyson V11 cordless vacuum
  • And more! Click here for the full list of prizes.

Additionally, one lucky winner will be randomly selected from a draw to choose a prize valued at $250:

  • Nespresso coffee machine
  • Golf day for two
  • iRobot® Braava® Jet Robot Mop
  • And more! Click here for the full list of prizes.

Weekly Prizes

  • $100 gift card for highest number of ballots
  • $50 gift cards for two lucky draw winners

How to Participate

Taking part in The Great Canadian Dealer Showdown is incredibly easy. All you have to do is continue submitting your deals. That’s it! In fact, if you’ve submitted a deal since August 2, 2021, you’re already in the running to win. Once your loan application is approved, you’ll see a ballot added to your profile. All winners are announced via email.

Click here to learn more about the program and to see details on all the amazing prizes you can win. Then, keep submitting your deals!

*Approved applications up to $10,000 will get you one ballot. Approved applications over $10,000 will count as two ballots.

At SNAP Home Finance, our goal is to do everything we can to help your business grow. We recently launched a series of seminars designed to help you do just that. Each session will include information, tips, and resources to help you market your business, boost your sales volume, and cash in on the lucrative home improvement industry.

These seminars are available exclusively for you, our dealer partners, but seats are limited, so don’t wait to sign up! The full list of seminars is detailed below. Check them out and then click on the link at the bottom to save your spot for the session you’re interested in.

October Seminars

How to Leverage 240-Month Amortization: Improve affordability with your customers and raise your average ticket size at the same time.

Selling at the Kitchen Table: Learn how actively listening to your customers can help you properly identify problems, provide solutions, capitalize on opportunities, and ultimately grow your business.

The Importance of Having an Online Presence: Make the most of your online presence to reach customers and drive sales.

How to Increase Your Average Ticket Size: Maximize the potential of each sale by following these four key steps to increase your average ticket size.

November Seminars

Growing Revenue Through Leveraging Financing Solutions: Learn how you can use financing solutions to ensure your business is closing deals.

How to Leverage 240-Month Amortization: Improve affordability with your customers and raise your average ticket size at the same time.

Selling at the Kitchen Table: Learn how actively listening to your customers can help you properly identify problems, provide solutions, capitalize on opportunities, and ultimately grow your business.

How to Increase Your Average Ticket Size: Maximize the potential of each sale by following these four key steps to increase your average ticket size.

Ready to sign up? Click one of the links below to RSVP today!

Click here if you’re an HVAC dealer.

Click here if you’re a non-HVAC dealer.

 

The past year-and-a-half has been something of a roller coaster, to say the least. The good news is we’re seeing an increase in demand for home improvement financing.  In Q2, we saw a 30% increase in demand over Q1, and we’re seeing that same spike as we head into fall and winter. The challenge is we’re also seeing supply chain issues—we saw a 10% delay in job completions.

Get ahead of increased demand and decreased supply by informing your customers of these likely issues. Don’t let demand and supply issues negatively affect your business. Your customers want their home improvement projects completed as quickly as possible (and so do you), so use this as a tool to drive urgency.

Use This Info to Drive More Sales and Complete More Jobs

  1. Think ahead. Consider ordering the equipment you know you’ll need now to ensure that you’re able to complete your jobs this winter.
  2. Manage customer expectations. Communicate openly with your customers and reinforce the ongoing demand and supply issues that may result in project delays in fall and winter.
  3. Drive urgency. Get your customers to commit to jobs now to reduce the effect of future supply chain issues.

For more information on market insights, please feel free to connect with your Business Development Manager, who’s always available to help!

don't pay till winter 2021, dealer promotion

We want to make sure you’ve got all the tools and resources you need to be able to convert every customer and close every sale. That’s why in addition to any of our seasonal promotions, you can still also take advantage of our exclusive 3-for-free dealer offer.

With this promotion, you can offer customers the option of putting off payments for the first three months of their agreement—that means no payments, no interest, no questions asked for the first three months. Better yet, it won’t cost you a thing because there’s no dealer fee either! On a $10,000 loan, it can save you as much as $125.*

Close More Deals, Win More Prizes

Don’t forget about our new incentive program, The Great Canadian Dealer Showdown. From now until the end of the year, every deal you submit will count for something—approved deals up to $10K will get you one ballot and deals over $10K get you two ballots. Plus, earn 4x times the ballots for non-deferral products. We’re giving away weekly and monthly prizes for the highest number of ballots, plus random draws every week and month. There’s also a huge giveaway at the end of the year worth $15,000! The more deals you submit, the more chances you have to win.

Click here for more information and to see the full list of prizes or contact your Business Development Manager.

*Based on a $10K loan, 60-month term and 180-month amortization.

Meet Kevin Stout, SNAP Home Finance’s Senior Executive Vice President of Sales. With his guidance, we’ve been able to successfully scale our salesforce, improve the dealer experience, and make life easier for you and your team.

With over 20 years of experience in senior sales management across North America, Kevin is responsible for the ongoing development and execution of all the programs, strategies, and unique initiatives that drive revenue for our dealer partners. In other words, he looks for new ways to increase your earning potential.

The goal of Kevin’s team is to connect with our dealers and vendors to determine how their business works, and where they need our support.

“Our dealers are our top priority. That’s why everything we do links back to our partners,” says Kevin. “I strongly believe that when we take a step back and really connect with our dealers about what they need to support their business, that’s when we can truly work together to make a meaningful impact. And ultimately, to expand profitability.”

Kevin’s teams are central to our strong relationships with dealers and stakeholders, and his leadership is key in helping to create a specialized experience for every partner. He has also worked to develop better methods of distribution for sales, via face-to-face, tele-sales, direct outreach, and more.

Want to get in touch with Kevin? You can reach him any time at [email protected].

A great digital marketing strategy begins with content. Savvy marketers will learn as much about their audience as possible, so they can tailor their content to meet their needs. However, creating great content is only the first step. The next, and potentially most complex, is how to get your content seen, read, and appreciated by your chosen audience.

To help get you off on the right foot, we’re going to show you how you can get started with Facebook Ads, and what you need to know to ensure a successful digital advertising campaign.

  1. Determine your goal. Goals can range from lead generation, to traffic, to awareness driving activity. Make sure you’re clear on what you want your advertising to do for you. This is what will ultimately guide your strategy and can have a major impact on the steps that follow.
  2. Put the algorithm to work for you. Once you’ve determined your goal, develop a comprehensive library of creative assets so that you can create multiple ads for the algorithm to use to drive response.
  3. Optimize your campaigns with lookalike audiences. Use the information from previously sold opportunities to build lookalike audiences, so that Facebook can target prospects with similar interests and demographics.
  4. Retarget. Visitors to your website are more likely to purchase than non-visitors. By placing a Facebook pixel on your website, you can identify people who have visited your website on Facebook and target them with your content. Retargeting drives more sales from each dollar you spend, so don’t forget it.
  5. Promote your content organically. Organic posts are free, so you may as well take advantage of them by developing an organic content calendar, which tells your target audience a story they can connect with. This is what will likely get them to convert.
  6. Do not set it and forget it. You need to check on your campaigns every day to monitor performance and make adjustments. You can track how well your ads are performing daily in your Facebook Ads Manager dashboard. Their metrics are straightforward and will show you how well your ads are performing and how close you are to meeting your goals.

Advertising on Facebook is a great way to reach out to new and existing customers, to help them engage more deeply in your business. For additional resources on digital marketing and much more, reach out to your Business Development Manager today.