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You can now offer customers 3 months of deferred payments with no interest and no dealer cost. It’s as simple as that!

This is a savings of $125 to you!*

Don’t lose another sale because a customer isn’t quite ready to move forward yet. Now, you can offer them the option of putting off payments for the first 90 days of their loan. The best part is that it won’t cost you a thing! This could very well be the ace up your sleeve for closing more sales this month.

Start submitting your deals today to take advantage of this exclusive promotion!

 

*Based on a $10K loan, 60-month term and 180-month amortization.

SNAP Home Finance Launches New 240-Month Amortization Product

Imagine yourself sitting around the kitchen table with your prospective customers. You’ve discussed the work that needs to be done and the products they’ll need to complete it. The only problem is their vision is bigger than their budget. And now they’re wavering. To try and salvage the project, you scramble to try and figure out alternatives that are more in line with their budget. But they’re still not convinced and now you’re about to lose this sale.

How Do You Save the Sale?

For many dealers, this is an all too familiar scenario. Customers will always want the best of the best, but in many cases, it just isn’t possible with their financial constraints. Instead of having to resort to inferior solutions to make it work, what if you could close the deal on the spot by giving them exactly what they want with an even lower monthly payment?

This is why we’ve developed our 240-month amortization product, which allows you to offer your customers a shot at getting exactly what they want while keeping the monthly payment affordable. Plus, cost is often one of the most common customer objections—being able to address it before it comes up as an issue will increase your chances of crossing the finish line for that sale.

Check Out How Much Amortization Affects Affordability

The chart below shows how amortization affects the customer’s monthly payment.

Amortization Period and Corresponding Monthly Payment
Loan Amount 60 Months 120 Months 180 Months 240 Months
$10,000 $207.54 $126.62 $101 $89.91
$15,000 $311.31 $189.93 $152.06 $134.86
$20,000 $415.08 $253.24 $202.74 $179.82
$25,000 $518.85 $316.55 $253.43 $224.77

How 240-Month Amortization Can Help Your Business

In addition to successfully closing more deals, it also allows you to increase your average ticket, since customers will be able to afford additional or higher-end products that would have otherwise been out of their price range. And because this program is the first of its kind in the home improvement lending category, you’ll be able to stay one step ahead of your competitors by offering your customers a more tailored solution.

As always, your Business Development Manager is available for more information about the 240-month amortization program or to share more tips on how you can successfully close more deals.

When it comes to increasing your average ticket, it seems obvious to upsell your customers, especially now that you can bundle multiple products and services into a single loan application. Sounds simple, right? Not so fast. Sure, upselling will help, but it’s not the first step. Jumping right in with add-ons and higher price tags can, in many cases, scare away a customer, especially when you’re dealing with already-steep transactions and rigid budgetary constraints. The honest answer to increasing your average ticket is to listen and pay close to attention to every single thing your customer is saying. Actively listening to all of your customer’s concerns will provide invaluable insight about where there’s room for more. And don’t forget, you can always get in touch with your Business Development Manager for more tips on how you can drive more sales.

5 Examples of How Listening Can Result in Higher Tickets

Maintenance and Protection Upsell: You’re talking to a customer about their HVAC needs and they’re really excited about the idea of upgrading to a new high-efficiency furnace, but they’re worried about owning the product outright and then being on the hook if something goes wrong. This would be the perfect opportunity to talk about maintenance and protection plans as part of a purchase deal. In addition to the amazing new furnace, you can also give them the Annual Maintenance Plan for the useful life of the equipment, built right into the cost. Just like that you’re increasing your average transaction by incorporating the plan with the equipment. They now also become your customer over the long-term instead of just for the one transaction.

Additional Products: You’re meeting with a couple about replacing the windows in their home and you hear one of them mention in passing about how they’d love a more attractive entrance to complement their summer porch decor. Here’s a great opportunity to introduce your package deals for windows and a new front door, or to mention financing options to help manage the cost of a bigger upgrade for the home. Perhaps the couple says something about the air quality in their home (you could suggest a humidifier or HEPA product) or something to do with managing the temperature in their home—how about a new programmable thermostat? Here’s one more for you. If they say something about being able to open up their backyard pool soon, you can mention pool chemicals. The opportunities are endless!

Customers Prolonging Their Decision: You’re fixing something in a customer’s home, and they mention that they really want to reno the kitchen but need to hold off for a couple months because they have some big bills to manage first. Offer them financing with the three-month deferral option. (Remember, we currently have our spring promotion where you can offer the three-month deferral with 0% dealer fee!) You can close the deal on the spot, add on the additional reno project, and you both walk away happy. There’s also the option of offering the 240-month amortization (more on that in a minute), which brings down the monthly payment and makes it easier to afford.

Compromising on Quality: You have a customer that is opting for a lower-quality product because as much as they’d like to go for the top-of-the-line option, they just can’t afford it. Instead of letting them buy something they’re not 100% happy with because of financial constraints, tell them about the 240-month amortization option, which enables them to get what they really want through more affordable monthly payments. For example, they really want the more expensive hardwood floors that are pushing them above their budget. You could offer them a $10,000 financing option to cover the hardwood. A 120-month amortization would make their monthly payment around $126. But even better, you could offer a 240-month amortization which would lower their payment to about $89.

Listen to Build Trust: Listening helps you build trust with your customers, because it shows them that you truly understand their needs. It demonstrates your ability to connect with them on a more personal level and as a result, they’ll be more likely to come back to you with more business when they need it—and you’ve set yourself up for a higher ticket the next time around!

4 STEPS TO INCREASE YOUR AVERAGE TICKET THIS MONTH:

  • Actively listen.
  • Identify problems.
  • Provide solutions.
  • Capitalize on opportunities.

As always, your Business Development Manager is always available to help when you need it!

photo of Nishant Shah with green background

Meet Nishant (but we call him Nish) Shah, our Senior Vice President of Product and Consumer Lending. He’s also the guy who’s dedicated to making your life easier!

Feedback is incredibly important to us and we always want to hear from you—correction: we need to hear from you—in order to ensure that we’re equipping you with the right tools, resources, products, and promotions to run your business successfully. A big part of Nish’s job is to work closely with our account management team to make sure your voices are heard. He uses the feedback we get from our partners to develop programs and plans that cater to your needs, like building the attractive promotions, innovative partnership programs, and user experience improvements for you and your customers. All of these enhancements come together to help you increase revenues while making the sales experience frictionless and improving the customer experience.

“Having been in the home comfort and finance business for many years, I’ve seen companies try a lot of different things. But what makes SNAP different is the vision, drive, support, and trust we give to our partners,” says Nish. “Our team is truly invested in seeing our dealers succeed and we’re committed to doing everything we can to help them reach and surpass their business goals.” Want to get in touch with Nish? Feel free to reach out to him at [email protected].

nine people on a video call displayed on a laptop screen

As one of our valued dealer partners, we wanted to give you a heads up about an exclusive virtual event we’ve got in the works.

The event will include valuable information for you and your business about some of the recent enhancements we have made and how you’ll be able to implement them with your customers. We will also be sharing more details about some of the incredible things we have in store for your business and how we’re going to continue helping you acquire more customers and increase your revenue.

There will also be a fun surprise for all attendees—and believe us when we say, you’re not going to want to miss out on this opportunity. Keep an eye out for more information coming soon!

Our focus has always been on innovation and an unwavering commitment to building mutually beneficial relationships with you and your customers. That’s why we’re constantly innovating to find new untapped opportunities for our partners. We’re especially excited about two new enhancements: the new application expiry extension and the launch of our Residential New Construction program.

Enjoy More Time to Finish Your Jobs and Get Paid: Introducing our Application Expiry Extension

We understand that sometimes things don’t go as planned or that challenges arise that can interfere with deadlines. With that in mind, we have extended our 120-day application expiry to an automatic 180 days. This means you can focus on what you need to do to get the job done with 60 extra days to submit your funding documents—no need to rush or worry about having to resubmit an application. Contact your Business Development Manager for more information!

A New Program to Grow Your Business

Looking for a new avenue to increase your bottom line? Through our newly launched Residential New Construction (RNC) program, we partner with dealers to equip new homes with the best equipment backed by flexible financing solutions for the new homeowners. You can expect payment of contractor allowances right after installed equipment, competitive lease rates for your customers, service work for installed equipment, and, of course, a dedicated Business Development Manager to help with all admin and sales support. Customers will be benefit from cost-effective payment plans for their equipment, transparent contracts, and leading brand-name products. Everybody wins! Next time you’re considering equipment for a Residential New Construction project, or making a recommendation to a builder, make sure you recommend SNAP Home Finance. For more information on how to take advantage of this exciting new program, please reach out to [email protected].